We are living creatures who are analytical in nature. We study and come out with solutions to different matter or problem. We decide according to the figures which is calculated and come out with a solution.
In marketing, we place people into categories. It might sound bias. Why? First of all we are judging people based on their net worth. The amount of experience doesn't mean that the person is capable financially. A proper analysis has to be done. Keep aside the status and look at the marketing strategy. Marketers have to do a study of the market. They must know who are the spenders and those who aren't able to spend. This will make things easier or straight forward. It also safe time.
Those who are able to spend are those who are working or earning a stable income. The wealth of a person is based on the savings that a person has. How do we calculate savings. Net income minus whatever expenditure equals to savings. It is appropriate that a person safe 10 percent of his/her income. Take for example, Jack earns $2000. 10 percent of $2000 is $200. It is important to safe for the future and retirement.
Where can Jack safe his money. He can open an account with the bank which is the savings account. He can also make an investment with any unit trust company. Jack is able to hedge against inflation and see his money grow by having regular savings. Another method is by saving up with an insurance company. Nowadays insurance companies do come out with plans which help one to safe while getting a sum assured. There are also retirement plans that provide saving plus protection. One can have no hassle when come to their retirement or when they need medical treatment. Their worries are all answered by the insurance company.
The net worth of a person is the amount of cash he has in hand and also the amount of investment he has made. Most of the time the real value of the person is an assumption due to the outcome of the investment the person has made. Why? This is because the investments that the person make might derived profits or loses. In this case it is based on the future performance of each investment portfolio that person has made.
So the question is, how much do you worth?
Friday, January 28, 2011
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